7 Figure Email Machine – Jerrod Harlan and Tanner Henkel

A proven, step-by-step email system you can use to open the floodgates of profits in a direct response email list!

How Two Normal Guys Made $5,286,115 Writing & Testing Simple 120-Word Emails

Discover the simple 4×4 Email System 7, 8, and 9 figure companies like Natural Health Sherpa, V Shred, and Credit Secrets use to increase “hidden” email profits by up to 227%…

And how you can use this step-by-step system to double, triple or even quadruple your freelance or business income…

This is the exact system we use today to generate MILLIONS in sales for our 7, 8 and 9 figure clients.
We’ve broken down each step of the “120-word PWAT email formula” in a logical, easy to understand way…

So you can consistently write emails with a good chance of winning.

We walk-you-through multiple examples, in multiple niches, for each of the critical elements of the writing formula…

And we lay out the entire testing system for you, from A to Z…

So you can optimize every aspect of your emails and generate more money for yourself and your clients with EVERY send.

Here’s what’s inside…
Module 1: The secret selling power behind the 4×4 email system… and how you can use it to rake in more email profits…
Right away we get into the good stuff…

The deep-seeded psychological reasons these emails break sales records time and time again.

Plus, exactly when this system is right for YOU or your clients.

In a nutshell, module 1 is a necessary primer to “unlock” the full potential of this system.

You’ll discover…

The “magic” behind these short, straight-to-the point emails… and how to use them to make more money without relying on a celebrity guru or story-based formula…

The REAL reason most emails never get read (plus an easy way to make sure your emails stand out in a messy inbox)…

The #1 needle mover of every email creative…

98% of copywriters have this same “fatal flaw” as Paris Hilton, Michael Phelps, and Justin Timberlake… yet, when leveraged, you can become a sought after email copywriter.

The ethical email trick, discovered by a world-famous psychologist, to put the reader in buying frenzy mode without them seeing or knowing a thing about the product.

The “Terminator Test” that predicts how well an email is going to do before you even hit “send” (Warning: brushing THIS test off can result in 0 sales and embarrassing email bombs…)

2 things you MUST do before writing a lick of email (getting these right will virtually eliminate writer’s block & get even the most skeptical person to throw their cash at you).

The email method that allows even newbie copywriters to up their fees & make at least $250+ per email — oftentimes, much more. (I once used this method to land a $1000 gig for an email that took me all but 20 minutes to write.)

And much more!

After we talk through the theory behind the system — and how it fits with your current business — we get right into the action…
Module 2: Watch us “over-the-shoulder” as we develop three winning email angles from scratch…
We open up our email inbox…

Pick a completely random offer…

And talk through every step of our brainstorming & writing process.

So you’ll see us take a random sales letter, blank google doc, and draft 3 emails just like we would for our 9-figure clients.

We discuss…

Common “from name” mistakes that even some of the most experienced email marketers make… PLUS the right way to deploy this open-rate boosting technique to stop readers in their tracks and increase conversions.

The subtle connection between from names and subject lines (most people screw this up when testing “from names”)…

When to use short form and long form emails… and how to decide which is best for you or your clients… (make no mistake, you CAN use this system to write longer emails. In fact, there’s a very specific time when you should. We’ll tell you about it inside…)

How to write the first line of copy to “lock-in” your reader…

An easy way to write emails that tell your prospects what they want to hear… while priming them for a product that delivers what they really need…

Jerrod’s shortcut to finding winning angles… that boost click-through rates and pull prospects into the sales page copy…

Our now legendary “mini-testimonial” trick that hypnotizes the reader into open, click, and “buy now” mode…

What you can learn from housekeepers about writing winning subject lines (this subject line “trick” wins in split tests over and over and over again)

A sneaky way to write marketing emails that pass as pure entertainment for the reader, even though they’re being sold to (this ensures your emails are making sales, while your competitions’ are being tossed in spam)

Waited till the last minute to write your emails? Here’s the slacker-friendly way to find 3 (at minimum) money-making email angles without even knowing what’s being sold! (Not only can you write these emails super fast… but they’re usually the ones that bring in the most cash)

Exactly what words to copy and paste in your emails to not only “punch” them up, but have your reader hungry to buy on the sales page. (This is routinely done by the email marketing behemoths like Natural Health Sherpa, Credit Secrets, V-Shred, and more)

The 2 words to AVOID AT ALL COSTS.

Got a story in the sales letter? Here’s when and how to include it in your email. (But if you screw this up, the email WILL flop. We reveal how to do it right, at 34:40)

The “Bread & Butter” email used by 7, 8, and 9 figure companies like Beachbody, Bose, and AirBnB to make thousands of sales per email send. (Some would argue that you could grow a business using nothing but this type of email!)

And much more!
Module 3: How to turn a rough draft into “A-List” level email copy… AND boost open rates and conversions with attention-grabbing From Names and Subject Lines…
With all our ideas and angles fleshed out in a first draft…

The real fun starts…

In this module we’ll show you how to turn your angles into hard-hitting, clickable (but still compliant) email copy that converts.

Next we’ll share how we write subject lines and “from names” that can take your email and turn it into a winner.

After this module, you’re gonna be ready to start writing and testing the same style emails we write for our 8 and 9-figure clients…

You’ll discover…

A simple, yet powerful tactic to wake up your least responsive subscribers and turn them into buyers (A little caveat: although this works like gangbusters, I recommend using this once a month AT MOST.)

A subject line persuasion trick to skyrocket your open rates (this is used all the time by nurses, doctors, and even mechanics to earn more respect and attention)

The secret art of editing emails… and an easy way to make your emails extremely concise, simple, and clear… without making any false claims.

Simple transition words that create a “slippery slide” and keep prospects reading line after line…

The “Trilogy Law” that subconsciously boosts persuasion in your email…

A “from name” and subject line MISTAKE 90+% of copywriters make when delivering copy to their clients. (Simply do THIS instead and you’ll stand out as an expert.)

The RIGHT way to set up a split test when trying to find an email control. (Again, very few email marketers or business owners know how to do this properly. We’ll show you how inside…)

And much more!

There is so much value packed in this module…

If you’re a copywriter, you can complete this module and start implementing these strategies for your clients right away…

If you’re a business owner, you’re going to want to call a meeting with your entire marketing team to talk through your new ideas!

But we’re not done…
Module 4: The 4×4 testing system that turns good email copy into unbeatable controls…
Sometimes the smallest overlooked changes can make the biggest difference.

And inside this module we’ll show you 5-minute changes we’ve made to our email creatives that boosted response, beat controls, and gone on to generate thousands (or 10s of thousands) in extra sales revenue…

We break down the 4×4 testing method, including…

The “Toddler Tactic” you can use to write a winning from names and subject line in under 45 seconds.

Testing secrets of a world-class email copywriter and marketer (HINT: This is the secret sauce that separates newbies from legit A-Listers…)

The “Rapid Testing” method that can increase your email conversions in 10 minutes or less…

Watch us set up from name and subject line split tests in real-time… (I believe any copywriter or business owner could model these tests to find a winner in any niche)

And the fundamental testing sequence you must follow to ensure you get the most out of the 4×4 testing method…

And much… much more…
Next…
Module 5: A LIVE writing session with a freelance copywriter to show you how to use the million-dollar PWAT writing system in less than 39 minutes…
At this point you might be wondering what exactly is the PWAT formula and why is it so powerful?

Well I’m gonna break it down for you in depth… and explain why and how this formula works.

Next… I’ll show you exactly how to use it. I sat down with a freelance copywriter named Michael and showed him the ins and outs of the formula.

And in 39 minutes we wrote an entire PWAT email from scratch (which includes writing time AND some breaks for explanation).

If you’re a copywriter working with a new client…

Or a business working with a new copywriter…

This module walks you through the critical questions you must ask to get started… and craft killer copy in record time.

Plus you’ll see how we customize the PWAT email formula to fit a unique business voice, a new audience, and an entirely new product outside our niche..

You’ll discover…

A detailed explanation of the PWAT format… (so you know exactly how to use it)

Why you should simplify your offer and your solution in the copy if you want more conversions and better customers…

How to map your ideas, organize your thoughts, and establish the logical flow of your email… (this erases writers block and makes it easier to write high-converting emails)

How to ethically push emotional hot buttons starting in the first line of your email…

How to write highly “clickable” CTA’s that prime your reader to read and buy…

Now, you can probably agree these modules could completely change your business… or your career as a freelancer.

And alone they’d undoubtedly be worth your entire investment in the course…right?

I mean they provide a proven roadmap to hit more home runs — while avoiding costly strike outs — with your email copywriting…

AND we’ve shown you how to get even more money out of your email list…

In the shortest time possible.

So at this point, you’ve probably come to realize that…

The 7-Figure Email Machine provides a systematic way to craft wildly-profitable emails on demand…

Without complicated auto-responder sequences, drawn out “story” emails, or weird ISP hacks…

But it gets even better because we’re also including…
Bonus 1: Five of the most BADASS A-List Interviews You’ve Ever Seen…
Some of these A-list copywriters charge upwards of $5,000/hour for their time…

Which means we could’ve easily offered just these interviews for $1000+…

But like we said, we want this foolproof email copywriting training to be the world’s best…

Which is why we decided to include these action-packed interviews from some of the best copywriters on the planet…

For free.

It all starts with none other than…
Jimmy Parent – Email Expert Roundtable #1
Jimmy Parent is a direct response genius and self-described “persuasion scientist”…

Who was one of the top guns at Agora…

Making them tens of millions of dollars…

Before branching out on his own and systematizing the real science of persuasion to make every message more compelling…

In this interview, you’ll learn..

Jimmy’s 12.5 step email formula that you can plug and play to cut your writing time in half…

Why giving value in an email is one of the WORST things you can do for conversions (and what to do instead)…

The one mental shift that Jimmy made that quadrupled his income…

The child psychology science behind why PWAT emails are the highest converting, biggest revenue generating emails on the planet…

The one thing Jimmy adds at the end of every email to basically eliminate unsubscribes (stolen from the TV show LOST)…

How to use the “epidemiological emotional sequence” to cause intrinsic anxiety in your prospects, forcing them to do your bidding…

And so much more…

Next, you’ll hear from…
Justin Goff – Email Expert Roundtable #2
Justin Goff grew his own supplement company from $0 to $23 million in sales in just under three years…

Mainly through EMAIL…

And has also consulted for some of the biggest companies in the industry…

Including Agora Financial, Paleo Hacks, Natural Health Sherpa, and V-Shred…

In this legendary interview, you’ll discover…

A step by step walkthrough on how to BEAT any control email (that can pay you healthy 5-figure royalties month after month)

The 3 types of emails Justin used to grow Patriot Health to over $23MM in revenue and which one is best for YOUR business

The #1 mistake businesses make with email that costs them MILLIONS

The “macro problem” secret that helped Jerrod make $79,000 in 3 emails

The exact number of times you should mail if your goal is to squeeze out every single penny everytime you hit send

And much, much more…

Then you’ll hear from…
Kim Krause Schwalm – Email Expert Roundtable #3
Kim Krause Schwalm is a 20-year copywriting veteran who’s written some of the longest running controls in direct mail…

For the top direct response companies in the world, including Green Valley Natural Solutions, Advanced Bionutritionals, National Geographic, and Boardroom, to name a few..

She has also worked on the client side, launching and growing a supplement business to over $23MM in annual sales within the first 3 years…

And after writing so many successful campaigns (both offline AND on), she’s written her share of click-driver emails…

As she knows maximizing traffic to her page through incredible emails is the way to maximize revenue, and beat the pants off of competing controls.

In this interview, you’ll discover…

The #1 way for newbie copywriters to get their foot in the doors with higher level companies and start earning FAT royalties without a track record…

The “time-stamped” email mistake almost every single email copywriter makes that kills their creatives before they even have a chance to take flight…

Do your emails pass the “wife test”? Kim reveals this simple strategy that helped her know if emails were winners or losers before mailing…

The most common mistake new email copywriters make that silently sabotage their careers and success…

How to “double dip” on old emails to SMASH current controls and have clients lining up around the block to pay you…

And much, much more…

Next, you’ll hear from an email gangsta who tends to stay out of the limelight… but we convinced to share his secrets on this call…
Joey Percia – Email Expert Roundtable #4
Joey Percia is an incredible all-around copywriter and is the current lead email copywriter at Natural Health Sherpa.

He has also helped create some of the internet’s highest converting offers in the toughest niches….

Including dating, cannabis, digital marketing, real estate, chiropractic, and more…

And is also the best selling author of “Why do you hate money?”…

In this hilarious interview, you’ll discover…

The 5 scientifically-backed ways to start any email if you want to MAXIMIZE revenue and MINIMIZE unsubscribes…

The “filter” question you should always ask yourself if you want to take it form good to great…

How to use “micro-stories” in your emails to create undeniable proof, trust, and relatability…

The hidden reasons that one control email, with horrible copy, keeps beating out every other email…

The 2 templates Joey uses to write blockbuster emails in less than 30 minutes (that you can plug and play to craft your own winning creaties in record time)…

And much, much more…

And last but not least, we’ve got the one and only…
Dan Ferrari – Email Expert Roundtable #5
Dan Ferrari is one of the best active copywriters today…

Having written blockbuster controls for Agora, The Motley Fool, Green Valley Natural Solutions…

Earning the respect of legends like Gary Bencivenga and Ken McCarthy.

And he joined us to deep-dive into testing — which has the power to not only turn winning emails into BIGGER winning emails…

But even turn “losing” emails into winners!

In this data-deep-dive interview, you’ll discover….

Dan’s “email data venn diagram” that gives you an insider’s look into creating cash cow emails whenever you want…

Step-by-step, how to become irreplaceable to clients (and get them to pay you double and triple your current salary)…

How to write “profit-only” email marketing campaigns that literally print money every time your client hits send…

The simple by weird email add on that generated a 10% sales bump with almost ZERO effort…

The “T” testing formula that allows you to bump open rates by 20-30% so you can be certain every email brings in more dough than the one before it…

These are the insider secrets of the world’s BEST email copywriters on the planet…

All in one place.

But we’re not done…

Because when you join today, you’ll also get immediate access to…
Bonus 2: How To Make $10,000, $15,000 or Even $20,000 By Writing A SINGLE email
I know this might sound hard to believe… but inside this bonus segment Tanner is going to show you exactly how he gets paid 5 figure bonuses for writing a specific type of email.

I don’t want to reveal too much of this here… but rest assured when you watch the video it will make complete sense…

Clients will happily pay you $10,000, $15,000, $20,000 or more… for this type of email.

Why?

Because they’ll be making 10x more…

Inside, you get…

How to write “life-blood” emails that will have clients paying you up to 4x your normal email fee with ZERO resistance…

Where to find email list managers and negotiate win-win deals that can make massive shifts in your direct response business…

How Tanner made $20,000 with one email…

The 4 proven angles to use when writing these emails… with examples, and the secret reasons they work on cold audiences…

And much more!

Doesn’t matter if you’re a freelancer or a business owner…

You could undoubtedly use this module to increase your monthly revenue and make more than ever before…

But we want to make sure you have everything you need to earn every cent out of every prospect…

Which is why we included…

Bonus 3: “We’ll Do it Live” Emails Critiques
It’s one thing to get all these lessons…

It’s another to see them in action.

That’s why in bonus 3, we’ll break down other copywriters’ emails…

And edit/re-write them using the PWAT formula and our testing experience.

These are from a whole range of niches…

You’ll see our testing ideas and how and why we change the copy to make these emails work.

In fact, at least one of these emails went on to destroy the control and even be used for email buys on ice cold traffic – like Newsmax.

In addition, you’ll also learn…

The #1 way to setup the From Name to capture attention, increase open rates and stand out in the inbox like red wine on a white dress

How to write “on the nose” copy that has clients flooding your inbox with job opportunities and begging you to take their money

The surprising copywriting tactic “A-listers” swear by that you should NEVER do unless you want your emails to flop

The one word you MUST include in every single CTA to effortlessly squash all objections in your prospects mind before it even appears

The one question you must ask yourself before writing to determine exactly HOW long your emails should be

The only thing that matters when “editing” your emails (do this to cut your writing time in half and write A-list copy faster than ever)

And of course when you join the 7-Figure Email Machine today, you’ll receive…
Bonus 4: Million Dollar Click-Driver Email Swipe File
Every copywriter or business owner knows how valuable a GOOD swipe file is…

So we’re going to include some of our best performing click driver emails (some of these you may still see out “in the wild”)…

These winning emails have generated millions for our clients…

Across multiple industries…

Emails from myself, Tanner, Justin Goff, Jimmy Parent, Joey Percia, and more as time goes on.

But, here’s the thing…

This is NOT a free pass for you to copy these emails and try to pass off as your own.

If we find out about anyone plagiarizing from the swipe file you will be exposed and hung out to dry in every corner of the direct response email world.

So just don’t do it. Okay?

Instead, you can use the emails in the swipe file for reference… general structure… and to get an idea of what’s working/what has worked across different niches.

After all, reading successful copy is an important step in understanding, and writing successful copy.

Onward…
Bonus 5: A MASSIVE Email Bomb
Realistically not every email you write is going to be a winner…

And that holds true for even Tanner and I…

BUT… there’s just as much to be learned from a failing email as a winning email.

That’s why, after writing a BOMB of an email… I recorded a short video to break down my learnings for an exclusive copywriting group.

I analyze why, I believe, my email failed…

And how I could rectify it for the next time.

Giving me a better shot at success.

Anyways, in no time after releasing this video, people were flooding the comment section saying how helpful it was…

Since it was helping them… I knew I needed to include it here.

So you can see, we cover just about every aspect of being an email “force of nature” in this course.

From proven persuasion structures, to testing secrets very few know (much less, are using), and even how to interpret failures.

And to be totally honest…
There’s simply nothing else like this course on the market.
Most other “email” courses talk about drawn out, story based emails…

Or long winding autoresponder sequences…

Or complicated segmentation strategies…

Sure this stuff may work… but if you ask me it’s unnecessary more than half the time it’s used…

And it’s not always going to impact your bottom line.

So why not make it easier on yourself?

The 4×4 email system we show you in the 7-Figure Email Machine includes both multiple writing formulas AND a testing methodology that will help you write winning emails more consistently…

AND pull more and more money from every email you send.

It’s simple, easy to follow, and proven to get consistent results…
This email system has been tested with BILLIONS of sends…
Which means we can show YOU how to pinpoint exactly what from names, subject lines, CTAs, and body copy works to your list…

Down to the last word.

It’s predictable, dependable, and reliable…
Stop wasting precious time and money sending emails that DO NOTHING for your bottom line…
Even as you’re reading this…

A select few 7, 8 and 9-figure business owners are “FINDING” an additional 6 and 7 figures in their business…

A few lucky freelancers are getting virtually zero resistance charging 3 or 4 times their normal rate…

In fact, I have a base fee of $500 per email with a 4 email minimum (and many deals include bonuses on top of that).

And that’s because of the proven system to sell via email…

A proven system to find winning angles…

A proven system to create profitable new marketing campaigns…

All because of the secrets revealed in 7-Figure Email Machine.

It’s time you start charging more or making more money from your list right out of the gate…

Regardless of the niche or size of your list…
How Much Would This Be Worth To You?
What If you could systematically pump out winning email after winning email…

If you could add SERIOUS revenue to your bottom line?

This system gives you the one thing both freelancers and business owners need:

Consistency of results.

So would it be fair for us to charge 10k?

We believe so.

But you won’t pay that today.

You won’t even pay HALF that…

Instead, right now, and on this page only…

You can get the ENTIRE system…

The 5 main modules breaking down the 120 word email formula…

The testing system…

All the swipes…

And “real-time”, over-the-shoulder email writing…

Plus the FIVE insane A-lister interview series…

For a one time payment of just $1497. (If you have an exclusive coupon code, subtract that from this number.)

And to make sure this is an absolute no brainer for you…
Your Investment in The 7-Figure Email Machine Comes With A 30-Day 100% Money Back Guarantee.
While I’m 100% certain 7-Figure Email Machine is going to make a massive impact on your freelance writing business or direct response company…

We want you to have a full 30 days to “test drive” the program, and see results.

That means you can go through all the modules, watch the bonus interviews…

Implement what you learn in your business…

And then decide if this email system is right for you.

If it is, great.

Which is why I urge you to try 7-Figure Email Machine today.

Go through the modules and decide if it’s a good fit!