CXL 2021

If you’re generating leads like it’s still 2015, you’re falling behind.
CXL This book teaches you the basics of today’s work and helps you prepare for tomorrow.
Everything is constantly changing. Digital marketing tactics last an average of 2.5 years. After that, the law of shitty Click-Throughs kicks into effect.
The new technologies replace the old. Old marketing strategies stop working and are replaced by newer techniques. If you’re not continuously learning, you’re on the road to losing.
The winners adapt and learn from the past to win.
The T-shaped marketer is the key to winning teams
A T-shaped marketer can be described as someone who has both a broad understanding of marketing and in-depth expertise within a specific area.
Click to see the T-shape you’d get with us
The best marketers of today and tomorrow have deep knowledge across the full funnel—deeply versed in analytics, highly proficient in customer acquisition, well-versed in conversion optimization and A/B testing, all of it.
That’s why the best marketing teams in the world today have T-shaped talent.
This is where we put our focus. CXL – giving you both knowledge in a broad array of skills, and deep ability in a few.
There is not a lot of content. But performance-focused training methods
CXL Courses use proven training methods that have been shown to work and are 100% focused on job performance.
Our teaching method is based on Dr. Will Thalheimer’s research on performance-focused and evidence-based training methods.
Will Thalhemier
Dr. Will Thalhemier
Your team can have access to the best in order to be the best
Our approach is straightforward — every instructor needs to be the absolute best in the world at what they do.
Each of our instructors is carefully vetted and hand-picked. Often these are names the wider audience doesn’t recognize, but are revered by the industry insiders.
We seek out the best practitioners — not academics — and get them to teach their craft.
Your team will grow and improve in real-time.
You can as a manager decide which course your team should take next. You can plan your team’s learning journey up to 12 month in advance.
You can see how your team is doing so that you can compare their progress.